Santos FC, Approve and Gabigol launch shirts for his 100th Peixe goal
· Yahoo Sports
Santos FC has entered into a strategic licensing agreement with Approve, a Brazilian streetwear and urban culture brand, launching a line of shirts to celebrate the historic milestone of Gabriel Barbosa’s 100th goal. As the first step in this partnership, the brands joined forces to release two limited-edition shirts, with 100 units of each available for sale, along with special items for buyers. In addition to those two, a third shirt will also be sold with no stock limit. All are already available for online pre-order. To purchase them, visit Approve’s website.
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“We are very happy and excited about this strategic partnership with Approve and with the result achieved, in a short period of time, in developing this collaboration. It reflects work carried out mainly by the licensing department, seeking products and services that add value to our brand and position Santos FC strategically. All parties took part in the creative process, including the player, and we arrived at a very positive result. May this be the beginning of a long-lasting partnership, focused on the best experience and the best products for Santos supporters,” said Caio Lacerda, Santos FC’s Marketing and Business Executive.
“This project was born from a very powerful meeting of history, identity, and culture. Gabigol has a very remarkable relationship with Santos, and our intention was to turn that connection into something that went beyond a simple collaboration. We created a piece with commemorative value, designed as a collector’s item, respecting the Club’s history and his journey. For Approve, this type of project represents exactly what we believe in: using fashion as a way to tell stories that truly have meaning for people,” commented José Parra, founder of Approve.
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