How one team landed LA's most historic sports trifecta
· Yahoo Sports
When it comes to mega sporting events, Los Angeles is in a rare golden era.
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From this year's World Cup games to February's Super Bowl and the 2028 Olympics, the lineup is impressive and perhaps once-in-a-lifetime.
But, did you know the group landing these big events for LA was only formed 30 years ago, when the MTV Video Music Awards decided to move back to New York?
“They said, ‘Nobody asked us to stay,’ and so the mayor at the time, Mayor Dick Riordan, realized that somebody needed to be in charge of making sure these events were staying here, making sure that they were having a good experience in our city,” said Kathryn Schloessman, president and CEO of the Los Angeles Sports & Entertainment Commission.
Through decades of experience, Schloessman and her team continue to build on their knowledge and on the changes to the landscape, including the addition of SoFi Stadium.
“Our life changed in 2016 when Stan Kroenke got the rights to move the Rams back to Los Angeles and build this incredible palace, Hollywood Park, $5 billion project and invest in the region,” Schloessman said.
Since then, the game has changed, making their job a whole lot easier.
Still, it's rare to get this many events all at once.
“I think Angelinos sometimes just think, ‘Yeah, that's us. We host the biggest, we host the best, we have the world's biggest stage,’” Schloessman said. “You are never gonna see this kind of run of events, especially ‘26, seven and eight, those three years, in any city anywhere in the world again and enjoy it.”
Even with the Super Bowl and Olympics both still on the horizon, the commission continues to look out even further.
“We’re looking over the next five, six, seven years. We want to have another Super Bowl here. There'll be a bid for the Women's World Cup. There's all kinds of soccer. There's a bunch of events out there that we've got our eye on.”
The commission will roll out its schedule of Super Bowl events on Dec. 3, including a family-friendly, budget-friendly Opening Night.
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