Caleb Williams not backing down despite NFL fine, says he will continue to wear Caddix cleats
· Yahoo Sports
Chicago Bears quarterback Caleb Williams was fined $11K for wearing Caddix cleats, but he recently explained why that will not deter him from continuing to wear them.
Caleb Williams was fined $11,941 by the NFL for displaying the Caddix logo on his cleats during the Chicago Bears’ Week 6 win over the Atlanta Falcons. Although he wore the cleats again in Week 7, no fine has been issued for that transgression at the moment.
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Williams appealed the fine, arguing the cleats help him stay healthy. The QB has no endorsement deal with Caddix but plans to keep wearing the cleats, even if it means further fines. The company has said it will cover the penalties. The Bears star recently spoke up about why he has made this decision.
Caleb Williams explains how Caddix cleats help ‘take tension off’ his joints and tendons
A fairly new athletic footwear brand, Caddix has a patented SmartStuds technology which allows the studs on the sole to flex and release under pressure. This helps reduce rotational force on the knees and ankles during sudden turns and changes of direction, which explains why NFL stars might be big fans.
Williams explained all of this and more to the press in detail when asked about it recently.
“They are a science-type of cleat. It’s something that focuses on when you plant on the hard plants on turf or grass, they call them SmartStuds, and they move when you move. They take tension off of your tendons, your joints and all of that… I’m focused on being able to be out here for the guys. And if that can give me a small percentage up and it works, then that’s what I’m gonna do.”
If the cleats become something more NFL stars are embracing, then perhaps the league might partner up with them, but that remains to be seen. It seems that both Williams and the company are locked in at the moment, with fines not particularly a concern to either.
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