Villa reveal new front-of-shirt sponsor
· Yahoo Sports
Aston Villa have announced a new front-of-shirt sponsor for the 2026-27 season, with president of business operations Francesco Calvo stating the deal is a "symbol of the club's continuing expansion".
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Visit Rwanda will become the club's principle partner, official tourism partner and official coffee provider - and the Rwandan Development Board's branding will appear on the front of all men's, women's and academy kits.
"This is a very exciting partnership for Aston Villa," Calvo said. "There is a great range and depth of opportunities for collaboration, learning and innovation.
"We are looking forward to working with Visit Rwanda to deliver meaningful activations through tourism, investment and sporting development."
Supporters who have already purchased the new home kit will be able to take their shirt into an Aston Villa store to have the sponsor branding printed free of charge.