Which 2026 NFL Draft picks are selling the most jerseys?

The NFL Draft is usually about projection, roster-building, and long-term upside. However, within hours of picks being announced, there’s already a much simpler metric that starts telling its own story: jersey sales.

A recent post from NFL on FOX highlighted the top-selling jerseys from the 2026 draft class according to Fanatics. It’s far from a perfect measure of future success. However, it does offer a revealing snapshot of hype, market size, and fan excitement.

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Here are the top-10 selling Rookie Jerseys according to Fanatics:

At the top of the list sits Caleb Downs heading to the Dallas Cowboys—which, honestly, tells you almost everything you need to know. The Cowboys don’t just draft players; they draft attention.

Downs may be an elite prospect in his own right, but landing in Dallas practically guarantees a fast track to the top of any sales chart. America’s Team still moves merchandise like no one else.

Dallas showing up again at number three with Malachi Lawrence only reinforces that point. You could argue this says as much about the star on the helmet as it does about the players wearing it. The Cowboys remain a marketing machine, and draft weekend is just another opportunity to flex that muscle.

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The Miami Dolphins placing two players in the top six — Jacob Rodriguez at number two and Chris Johnson at number six — is a little more interesting. That feels like a fanbase buying into momentum. Miami aims to be exciting, and nationally visible.

Feb 28, 2026; Indianapolis, IN, USA; Penn State quarterback Drew Allar (QB02) during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images

That kind of energy tends to carry over into things like this. Fans aren’t just watching — they’re investing.

Then there’s the Pittsburgh Steelers landing Drew Allar at number four. That one tracks for a couple of reasons. Steelers fans travel well, buy aggressively, and tend to rally behind new quarterbacks with real enthusiasm. If Allar is viewed as even a partial answer under center, the early demand makes sense.

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The middle of the list is where things get a bit more scattered. The Las Vegas Raiders (Fernando Mendoza), Arizona Cardinals (Jeremiyah Love), and New England Patriots (Caleb Lomu) all crack the top eight. This suggests a mix of curiosity, fresh starts. In New England’s case, a fanbase eager for its next era to take shape.

Arizona Cardinals first-round draft pick Jeremiyah Love poses with his jersey and his parents during a press conference at Dignity Health Arizona Cardinals Training Center. Credit: Anna Carrington-Imagn Images

At the back end, the Chicago Bears (Dillon Thieneman) and New York Jets (David Bailey) round things out. Both markets are large enough to support strong early sales. Even if expectations — or certainty — around the players themselves might be a bit more tempered.

Of course, jersey sales in late April don’t win games in September. This list will look very different in a year, and probably even in a few months. But as a snapshot of where fan excitement is concentrated right now, it’s hard to ignore the usual suspects: big brands, new excitement, and teams that know how to capture attention the moment a name is called.

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