Local filmmakers call on residents to help capture Philadelphia's World Cup spirit
· Yahoo Sports
With less than 45 days until the start of the FIFA World Cup, two local filmmakers are turning Philadelphia into what they describe as a living hype reel - and they want the city's residents to be the stars.
Executive producer Kris Mendoza said the project aims to showcase the passion that defines Philadelphia sports culture.
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"I think certainly the fandom of Philly sports really rivals that of the fanatical sports and soccer, international fandom, and I think that's what I really want to bottle up," he said.
As he added in another moment, "And now the world is coming to us."
Director Kyra Knox said the team is looking for everyday Philadelphians to help bring authenticity to the commercial.
"Anyone can be a part of it, because again, we want to bring that Philly authentic flavor to this commercial spot, because nobody does sports like Philly does sports," she said.
Knox and Mendoza are producing their second of two promotional spots for Philadelphia Soccer 2026.
The first premiered in February. The new 30-second reel is designed not only to build excitement, but also to encourage residents to support local bars and restaurants, stay in the city, and join the festivities - even if they can't afford a match ticket.
The spot is scheduled to debut next month on broadcast and social media. Filming will take place around the city.
For information on how to participate: Background Talent Release