Tim Hortons unveils new Timbits flavours to celebrate soccer season
· Toronto Sun
With the FIFA World Cup right around the corner and soccer season set to begin, Tim Hortons is celebrating the sport with a new roster of Timbit flavours.
This year also marks the 50th anniversary of the glorious doughnut holes, so the timing of the new additions, dubbed “Tastes of the Globe” Timbits, is a win for all.
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These are the new flavours:
The Canadian Fireworks Timbit: A take on the popular Birthday Cake timbit, but with some fireworks for your mouth, thanks to a coating of popping candy clusters. Go, Canada.
The Chocolate Crème Brûlée Filled Timbit: It’s exactly what it sounds like, but if you want the specifics of the take on the French dessert, the classic chocolate Timbit is filled with Venetian cream and finished with burnt sugar.
The Lime Cheesecake Filled Timbit: This one has a lime cheesecake filling and is topped with zesty lime sugar for a sweet and tart taste of Brazil.
The Cappuccino Timbit: A coffee-flavoured timbit is the flavour we never knew we needed, complete with coffee-flavoured donut sugar in this reimagining of Italy’s iconic espresso.
Tims is also celebrating the latest season of its Timbits Soccer program — which supports more than 250,000 young players each season — with new jerseys by Adidas.
Canadian soccer star Jonathan David will also be featured in an ad campaign for the coffee chain.
“More than anything, soccer is where you build confidence, learn teamwork, and just enjoy being out there,” David said in a press release. “When you’re young, it’s not about pressure or performance — it’s about joy. It’s about running around with your friends, scoring your first goal, and feeling like anything is possible.”
He noted how Timbits Soccer helps create that very environment for so many kids across the country.
“I’m proud to be part of something that celebrates those early moments,” David added.
As for the actual tasty new Timbits, the four flavours are only available for a limited time. They can also be ordered in a soccer-themed bucket.
And if that’s not enough, there is new soccer drinkware and other merch coming soon, so keep a lookout for those drops.